MH 3378

Friday, 6 March 2020

CONSTRUCTION: SOCIAL MEDIA

Marketing your film is obviously one of the most crucial things to do to encourage the public and your target audience, so taking full advantage of free marketing such as social media accounts, which the average person has access to, is a very effective and modern tactic of marketing. The Huff Post remarks that social media made it possible for the Star Wars: The Force Awakens trailer to gain over 1 million views in the first 23 minutes.

Therefore we thought it was important to advertise our own short film across social media platforms to interact with our audience and keep them up to date with updates on the short film, clips from the short film and behind the scenes photos to make our short film as interactive as possible.

CONSTRUCTION: BBFC CERTIFICATE

The British Board of Film Classification (BBFC) is a non-government organisation, founded by the film industry in 1912 and is responsible for the national classification and censorship of films exhibited at cinemas and other video productions.

We decided to certify our film at an age restriction of 15. We think this is the appropriate rating for our film, as some scenes in our film show domestic violence and abuse which some younger viewers may find distressing.

The BBFC has classified that an age 15 certificate would involve violent behaviour that could be copied by more impressionable children. Again, this violence is shown through the character, Jay who has a tendency to act violently towards our main protagonist, Madison.

When creating the BBFC certificate, we used a 15 rating template we found online. Using Photoshop we copied a black box and pasted it onto the original name for this certificate. Then we changed the front of the text to be much larger and become bold to fit our theme. We also changed what was said on the film certificate itself, such as changing 'nudity' to 'disturbing scenes'.

CONSTRUCTION: INSTAGRAM GENERATOR

CONSTRUCTION: WOMEN'S AID

We created our film strategically so that it could tell a story whilst bringing awareness to important social issues, in this case, domestic abuse. We did not want to create a film which touched on such a sensitive issue without bringing awareness to the helplines and websites available to those who are suffering from domestic abuse. The slide appears at the end of our film.

We created the slide on Photoshop and decided to include the organisation that we were researching which was Women's Aid, who offer help to both females and children who are suffering from abuse, as well as several other help lines.