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On the Film Distributors' Association site, I watched a presentation by Kezia Williams , head of theatrical distribution at Pathe, on h... -
Marketing your film is obviously one of the most crucial things to do to encourage the public and your target audience, so taking full advan...
You draw attention to the effective ways in which your promo pack functions as a marketing package bu using certain common elements to create cohesion: the appealing protagonist and her face / body with its bruises, connoting her domestic abuse and the use of common colour schemes. You show understanding of the importance of cohesiveness.
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